Why Hire a Professional Web Designer?
When you on-board the services of a professional, Cosmick Media can guarantee you that the most important matters are handled effectively. A top website design professional can provide a lot of good things for your business, such as:
- Search Engine Optimization – Web design professionals know all the ins and outs of search engines and what it takes to perform well. For example, they will provide you with effective keywords and LSI keywords. LSI stands for “latent semantic indexing” and refers to keywords that are similar to your regular keywords. Your site will be optimized for the search engines, to get you the highest possible rank in the listings, and this can greatly increase your online business.
- Google – If you want to do well in the search engines, you must know what Google is up to at all times. Website professionals keep track of all the updates on Panda, Penguin, and all the other Google algorithms. This ensures that you are not only ranked well in the search engines, but you will stay at the top of the listings.
- Content – “content is king” and this is true for several reasons. You need the best possible content, and a good marketing company like Cosmick Media has professional content writers. They can deliver the kind of copy that is not only interesting, it is optimized for maximum search engine performance.
- Images – a website gives you access to public domain images which are nothing unique. When you use a professional website development service they have talented graphic artists along with the best premium stock images. These professionals can also design and create a company logo that you can be proud of. Plus, it will be unique, and something that attracts attention, so people immediately associate your logo with you or your company.
- User-friendly pages – the easier it is for visitors to navigate your site, the longer they will stay, and the greater the chances they will become your clients or customers. Professional website designers know what it takes to make your pages load quickly.
- Eye appeal – have you ever been attracted to a website homepage? Chances are, it had “eye appeal”. A talented artist knows which colors to use, and all about balance. Your eyes will be drawn in and this will peak pique your interest. This can be the difference between a sale and no sale, if you run a business website.
- Timeliness – Most business people that take care of their own websites, do not have the time it takes to keep the material updated, and this can be a major mistake. Nothing turns off website visitors more than reading about expired offers or clicking on dead links. This tells them that they are dealing with amateurs (or people that don’t care) and most people want to do business with professionals.
- Branding services – Many business people today fail to realize the importance of branding, and it shows in their websites. The Internet is the perfect medium to brand your business or yourself, so you are associated with important characteristics like trust, integrity, quality, and honesty. Website professionals are experienced with branding and can provide you with an effective strategy for improving your online reputation.
- Online marketing – You can receive a great deal of assistance with your marketing and promotions efforts. For example, did you know that you may use advertising to have your company placed at the top of the search engine results listings? Most SEO strategies take time to start working, but you can receive instant results when you know which paid services to
subscribe to. This can make a huge difference in your sales.
- Pay-per-click management – most businesses shy away from marketing strategies like PPC services, because they simply do not know enough about them. When you talk to your web design professionals, they will explain all of the benefits of pay-per-click advertising and how it can help you grow your business. Plus, they will take care of it for you.
- More leisure time – Maybe you would like a vacation to a tropical island or just a take a few days off to relax and do nothing. When you have web professionals on the job, you are free to do other things. This may include seeking out ways to grow or improve your business or checking out leisure pursuits.
- Peace of mind – There is no greater peace of mind in knowing that someone is looking after things when you are not there. Plus, when that “someone” is a competent and experienced professional, you know that everything is in good hands. This can help to relieve a great deal of tension and stress in your life.
- Team effort – When you have professionals working with you, it’s like adding important members to your company team. When more than one mind gets together on a project, good things are bound to happen, as brain power multiplies.
The Downside of Not Hiring a Web Design Professional
Just about everything has its good and bad sides and the same is true when trying to build a website yourself. Here are some of the problems that you may encounter:
- SEO – Just because you created a website, does not mean that you will receive many visitors. In fact, without the right keywords, it may be almost impossible for potential customers or clients to find you. You could study up on keywords, search engines, and search engine optimization, but this
could take up a great deal of your time and resources, and there is much to learn. In addition, SEO strategies must change to meet frequent search engine updates.
- Time factor – We live in a fast-paced world that is in a hurry, these days, and when people surf the Web, they expect web pages to load within a few seconds time. If not, they will simply go elsewhere, and you will need pages that load quickly, and this takes experience with web design to create pages that are attractive, easy to use, and also load fast.
- Navigation – It’s not hard to tell the difference between websites created by amateurs and websites created with a professional touch. Professional sites are simple to navigate, and if you want to search for a product or service, it’s very easy. In fact, you can usually access a site map and find anything that you need when you are at a professionally created website.
- Content quality – are you a professional writer? Can you create compelling copy that is interesting and keeps the reader’s attention? If not, your website may not be very popular.
- Trust – A cheaply or poorly produced website does not instill trust. This is extremely important if you are trying to conduct business on the World Wide Web.
- Order taking – It’s possible to create an ecommerce site by yourself, but it can be difficult. You need a good shopping cart system and a way for people to make secure payments. Plus, there is no margin for error with this important website feature.
- Bandwidth and memory limitations – most free services have limits on how much you can upload and how much bandwidth you can use. If you expect to eventually attract an enormous amount of website traffic, this could be a
Even though there are many good reasons to try a free website service, you may want to invest in some professional assistance.
Let the Professionals Handle the Undeniably Important Mobile Optimization
- 2020 is the year in which the marketing strategies on mobile platforms will go beyond just a mobile app or webpage. It will focus on content optimization especially for mobile as well as exploiting social media on the mobile platform.
- Google has clearly emphasized the importance of mobile-friendliness of websites, also stating that usability on mobile is very important for search result optimization. 2020 will see many businesses expanding into marketing across mobile platforms.
- Mobiles have made social media more available across a wide range of consumers. Thus it will help in achieving wider exposure and higher traffic for many businesses, whether large or small. The importance of mobile affects every aspect of business. People use mobile devices all day long and in varied contexts, permitting marketers to focus on them over a longer stretch of time and through totally different phases of the day – at work, rest or play. This allows for incredible marketing opportunities.
- Some believe that the mobile net can become larger than desktop usage. Whatever happens, one thing is obvious – outlay for mobile ads will grow – and grow quickly. So as to remain effective, online promoting methods
ought to should meet the preferences and behaviors of their targeted audiences and adapt to customers and their daily interaction with the web.
Professionals Will Build Your Website With The Latest Technology
In modern internet culture, old is not gold. Old is just old. Rather, its new ideas and the newest trends that have the most potential to become real gold. The year 2018 was the year of automated marketing, social marketing, and online brand promotion, with the focus largely shifting towards mobile platforms. Content marketing played a major role for almost all sectors. Personalized advertisements and targeted marketing are the buzz around the internet now, but we always need to keep apace of new developments if we are to succeed in online marketing.
In 2019, the data available to marketers is growing exponentially, so every professional agency like Cosmick Media is looking for innovative ideas to monetize this goldmine. Just as the world is becoming a smaller place due to information technology, the internet is getting bigger beyond imagination. The year 2020 will see various new trends in internet marketing to take advantage of this, according to our web designers and marketers here at Cosmick Media.
You Will Need New Innovations in Online Design and Creativity From Professionals
Technology has developed at an extremely rapid rate, but the same cannot be said for creativity, especially in the case of advertising and marketing.
Automation of various services has resulted in a sense of staleness in the design of various elements across the web. It certainly feels sometimes that everything is a just a copy of another thing, with minor alteration.
It’s true that such prolific growth of this business would not have been possible without automation. But it appears that now is the time for creativity to evolve the web, transforming it into a new, grand design. It is time for web designers to generate better ideas needed to accomplish that.
Real-time optimization of advertising is already in operation, collecting data from weather services, stock prices, trending products, and a plethora of other services, and using it for targeted marketing. But that is not really “personalized”. It is just a powerful mathematical function operating on billions of bits and bytes. The world needs more than that for transformation. It needs more “personal” touch and more “personal” designs to engage consumers emotionally, creatively, and hence commercially.
2020 will shower gold only on those who have creativity and ideas. Those who have innovative vision. Those who can deliver a much better consumer experience for a wider range of people. For this, every marketing company has to understand the data and the technology in a completely different form. Brilliant ideas and precise design implementation is of paramount importance. Trifling changes are not going to make any major differences. Improvement is needed a step beyond existing technology. Bigger leaps can only be made by creative and thoughtful ideas. This applies to online marketing as well as other business models. The professionals will stay up to date for clients like you.
Let Professionals Handle Your Content Marketing
As marketers still see the advantages of good content, cash antecedently earmarked for PPC, SEO, and social media, are going to be re-allocated to content promotion efforts. A significant struggle, however, is going to be finding ways to stand out amidst the throngs of different content vying for attention. Case studies, video content, and research-intensive content are going to be what provides businesses a leg-up over their competitors.
Businesses are going to be more and more willing to create content for mobile, as well as making short-form content that’s clear on mobile devices, understanding their audience’s mobile habits and putting additional stress on video and visual content that’s easily consumed via mobile.
The quality of content promotion will continue to intensify into 2020, and marketers may abandon normal digital promotion techniques in favor of making a lot of relevant and thought-provoking content.
B2B corporations with blogs are expected to get 67% more traffic per month than those organizations that don’t have blogs. High-quality and relevant content are going to be key to digital promotion in the long term. It’s a fact that Cosmick Media has been stressing for nearly a decade, but it’s one which is as relevant as it was 10 years ago, maybe even more so.